The Body Shop Brand Anatomy — by Body Shop VS Yves Rocher on

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CREDIBLE:  Credibility and integrity is the core value of The Body Shop. It has always been essential for them to be very active agai...

The Archetypes — by Body Shop VS Yves Rocher on

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THE EXPLORER Motto:  “Don’t Fence Me In” Core Desire:  the freedom to find out who you are through exploring the world Goal:  to ex...

Yves Rocher's repositionning: from a traditional to a green image — by Body Shop VS Yves Rocher on

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     In 2009, Yves Rocher worked with the design agency Saguez & Partners to do a total re-melting of their visual identity throu...

The Body Shop Distribution — by Body Shop VS Yves Rocher on

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History of Body Shop began in 1976 in the United States. To date, the brand is present in over 65 countries through more than 2,500 stores ...

Yves Rocher Prices Policy — by Body Shop VS Yves Rocher on

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Here we’ll mention a key point about Yves Rocher prices policy, considered as being at the heart of their strategy. Consumers in gene...

Distribution channels of Yves Rocher — by Body Shop VS Yves Rocher on

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What choice of distribution channels for Yves Rocher? Both grower, manufacturer and distributor, Yves Rocher is the only global cosmetic...

Yves Rocher brand values — by Body Shop VS Yves Rocher on

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"Discovering the virtues of plants isn't our biggest merit. Providing them to all the women is our pride." Yves Rocher ...