POP & POD — by Body Shop VS Yves Rocher on

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POINTS OF PARITY ·         Natural cosmetics ·         Affordable ·         Eco-friendly products ·         ...

Brand perception and Lovemarks — by Body Shop VS Yves Rocher on

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A Lovemark is a brand to which your loyalty goes beyond reason, a brand that moves you emotionally. To assess whethe...

The loyalty program — by Body Shop VS Yves Rocher on

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At the end of the 90’s, the competition on the green cosmetics market grew up fastly. To face this problem, Body Shop decided to repositio...

The Archetypes — by Body Shop VS Yves Rocher on

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THE EXPLORER Motto:  “Don’t Fence Me In” Core Desire:  the freedom to find out who you are through exploring the world Goal:  to ex...