The brand resonance pyramid: The Body Shop — by Body Shop VS Yves Rocher on

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    1) Identity The population is active women, with quite high income  and social or environmental concerns. The brand communi...

Repositionning of The Body Shop — by Body Shop VS Yves Rocher on

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Timeline  Repositionning ...  The Body Shop has evolved significantly since its inception. After success in the 1980s, the brand ...

The Body Shop brand values — by Body Shop VS Yves Rocher on

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" Beauty products inspired by Nature, and Ethically produced ", the Body Shop products cover 6 lines: Bath & body , i...