The brand resonance pyramid: Yves Rocher — by Body Shop VS Yves Rocher on

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1. Identity Salience : We made a survey, to which 35 people responded, to find out the awareness level of Yves Rocher. When showing t...

Yves Rocher's repositionning: from a traditional to a green image — by Body Shop VS Yves Rocher on

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     In 2009, Yves Rocher worked with the design agency Saguez & Partners to do a total re-melting of their visual identity throu...

Yves Rocher brand values — by Body Shop VS Yves Rocher on

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"Discovering the virtues of plants isn't our biggest merit. Providing them to all the women is our pride." Yves Rocher ...