"Discovering the virtues of plants isn't our biggest merit. Providing them to all the women is our pride." Yves Rocher
The "Cosmétique Végétale®"
The "Cosmétique Végétale®" is a contract Yves Rocher passed between vegetal and women; it's a commitment to offer a unique, incomparable cosmetic based on 5 active principles coming from universal values of nature:
Principle #1: The vegetal as the only conduct line
The vegetal is at the heart of every Yves Rocher products, containing no collagen, no synthetic sun protection, and no ingredients coming from animals. Moreover, ingredients are always extracted and processed naturally and the use of synthetic components, like paraben, is kept to its minimum.
Principle #2: The vegetal as the only source of inspiration
Yves Rocher has its own botanical garden in Brittany where they study more than 1,000 vegetal species, and cultivate more than 30 plants in their own fields. 20 research teams are dedicated to vegetal innovation, finding new active principles every year.
Principle #3: Understanding the vegetal
Knowing the nature is about testing its harmlessness and efficiency of its components with respect: finished products are strictly tested for their efficiency and tolerance on more than 4,000 female volunteers every year.
Principle #4: The protected vegetal
Yves Rocher has been no longer testing their products on animal since 1989, received the SPA (Société Protectrice des Animaux) gold medal in 1992 and was labelled on the cruelty-free One-Voice list in 2009. Moreover, in 2008, they launched a "Culture Bio" carbon-compensated product line using South African's solar ovens to fight against global warming.
Principle #5: The vegetal for all women
Yves Rocher is committed to proposing quality products affordable for every women. More details on the price policy in this blog post.
A complete natural product line for the well-being
Beside offering the usual kinds of product for any cosmetic maker (Face skincare, Make-up, Perfume, Body & Sun protection, Hair, Bath & Shower, Men), Yves Rocher has a Nutrition & well-being products, including food supplements facilitating the weight loss, relieve heavy legs, and help reducing cholesterol. And last but not least, Yves Rocher is not only selling cosmetics but proposes also beauty salons, where they provide face, hand and body care, depilation, nail and beauty treatment by one of the 4,000 beauticians.
Cindy
Sources
http://www.yves-rocher.com/ma/la_cosmetique_vegetale/une_cosmetique_differente/le_pouvoir_du_vegetal/
http://www.yves-rocher.fr/control/epm/france/fr/tout-sur-les-magasins/soins-en-institut/nos-engagements
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