They are very present on the main Social Media. They understood the importance of reaching their young target and the importance of community management.
With at least one post every day, they keep their community aware of all their news: from their products, to the Youtube videos , to the Fondation Yves Rocher and the Eco Hotel Spa Yves Rocher. They have segmented their posts so that the community can go back on the page and find easily what article they are interested in reading. For example: [Plantons pour nos Régions] with articles about the news of the Fondation Yves Rocher or [L'idée cadeau Yves Rocher] with packages of products they have created for christmas.
They also comment the different post, making the page more attractive and interactive. See below an example of answer.
They are optimizing their use of Twitter and generally link their tweets to relay any information about the Yves Rocher Group.
Their channel is devided in four parts. The first part is "La Marque Yves Rocher" and shows short general videos about Yves Rocher like their last TV advertising or the Making-Of of their other videos. The second one is "Miss Beauté by Yves Rocher". They are videos created by Emilie Arthapignet and Magali Bertin from Beauté Blog. They can be about anything concerning beauty from professional advices and beauty tips to the discovery and explanation of new products. The fird one is "Conseils et Look Maquillage". In this category are stored all the tutorials that shows step by step how to create different make up looks. They are made by Max Herlant, make up advisor for Yves Rocher. The fourth one is "Vidéos Récentes" which includes all the recent videos from the other categoris. It is for the persons who follow their YouTube channel and want to quickly see if there is new videos.
They have coordinated their background with their christmas communication. Thanks to that, the target also knows for sure that they are on their official social media because, for example, on Facebook, they have an important amount of Fan Pages. They have really optimized their social media presence.
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