What choice of distribution channels for Yves Rocher?
Both grower, manufacturer and distributor, Yves Rocher is the only global cosmetics brand to choose to perform all aspects of its business: agriculture, botany and plant science research, development of innovative ingredients, formulation, supply raw materials, manufacturing, packaging, shipping and distribution worldwide.
It is thanks to this characteristic that the brand can reduce its environmental impact while enjoying the best customer beyond beauty, and at the best price.
This is in order to facilitate access to the beauty that the brand has chosen to systematically distribute its products itself within its own distribution channels. It is thanks to this absence of intermediaries that the brand avoids accumulating margins and can thus offer beauty products accessible to the greatest number.
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| The first Yves Rocher store opened in 1969 in Paris Sources : http://www.e-marketing.fr/Thematique/Profession-1008/Breves/Yves-Rocher-en-seance-de-relooking-26121.htm |
So the brand offers several modes of distribution to its customers:
- Wholesale shops
- Digital
- Mail order selling
- Direct Sales
Below is the breakdown of turnover by distribution channel (2012) :
One main aim of the brand is to develop suitable, especially direct and personalized relationships with many customers. It is this choice to set up these channels ditribution that will help the brand reach its goal.
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