Distribution channels of Yves Rocher — by Body Shop VS Yves Rocher on

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What choice of distribution channels for Yves Rocher? Both grower, manufacturer and distributor, Yves Rocher is the only global cosmetic...

Yves Rocher brand values — by Body Shop VS Yves Rocher on

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"Discovering the virtues of plants isn't our biggest merit. Providing them to all the women is our pride." Yves Rocher ...

Social Media Presence — by Body Shop VS Yves Rocher on

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They are very present on the main Social Media. They understood the importance of reaching their young target and the importance of communi...

Brand Heritage - Yves Rocher — by Body Shop VS Yves Rocher on

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A little story Yves Rocher story is quite recent, but facinating and reveals its strong values regarding the environment. Here are the ...

The Body Shop brand values — by Body Shop VS Yves Rocher on

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" Beauty products inspired by Nature, and Ethically produced ", the Body Shop products cover 6 lines: Bath & body , i...

Brand Heritage - The Body Shop — by Body Shop VS Yves Rocher on

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As an introduction, we could just quote a sentence said by Dame Anita Roddick, a Human Rights activist and founder of The Body Shop: “You’ve...

Main actors of the market — by Body Shop VS Yves Rocher on

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Most known natural brands  We can distinguish six different families within the whole cosmetics market :   Skin Care –  28% marke...

Porter's 5 Forces of Yves Rocher — by Body Shop VS Yves Rocher on

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Potential Entrants  : The Vegetable Cosmetics Market is in strong expansion since several years and is still attract...

Porter's 5 forces of The Body Shop — by Body Shop VS Yves Rocher on

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Potential Entrants :   It will never be impossible for a person to start a new chain similar to The Body Shop, but it would take ...

Once upon a time... — by Body Shop VS Yves Rocher on

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When and why green cosmetics appeared? Actually, cosmetics have followed the same way than agriculture, but with a gap of about thirty...

Welcome aboard! — by Body Shop VS Yves Rocher on

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Let's drop the masks! We are Camille, Cindy, Claire-Sophie, Marie and Vigny; 5 students in International Marketing & Busin...