Potential
Entrants : The Vegetable Cosmetics
Market is in strong expansion since several years and is still attracting
numerous entrants in spite of the fact that numerous competitors are already
present on the market (Yves Rocher was the pioneer of its concept).
Buyers
: Yves Rocher has the
advantage to possess a really diversified products range which allows them to
attract very different consumers and in a mass way (their policy is to sell a
lot at a lox price), so it is clear that there is a huge power of consumers.
Rivalry
: The competition is moderate
on the Vegetable Cosmetics sector. We have big brands like L'Oréal (with The Body
Shop) and Nivea who also distribute natural products, but we also have
traditional stores as the Occitan in Provence which is besides a safe brand of
natural cosmetics.
Suppliers
: In France, the power of suppliers is quite
low because Yves Rocher is a brand who manages at the same time its harvest plants necessary for the
manufacturing of cosmetics, its production
and its distribution. So YR doesn’t
really need some suppliers for the reason they manage their own business from
the starting point until the end…
Substitutes
: The strong competition on
the natural products makes that Yves Rocher consumers can choose the products
of the competition.
Marie
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