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- Potential Entrants: It will never be impossible for a person to start a new chain similar to The Body Shop, but it would take considerable time and investment to compete directly with The Body Shop's products. It is very risky to create a new brand in a highly competitive environment and it also requires a starting capital to buy products or create new ones in the area of natural beauty.
- Buyers: Consumers of beauty products are looking for the best prices but nevertheless have no idea of price negotiation. These beauty stores are retail stores with products at affordable prices.
- Rivalry: There are many competitors offering products similar to those of The Body Shop, in different price ranges. So this is a mature market with brands that are present for several years and have good reputations.
- Suppliers: The Body Shop works with small suppliers, enabling them and check their raw material and their commitment to use only natural products. The brand also goes through community trade.
- Substitutes: The risk of the presence of substitution products is high. Consumers can also make themselves their products with natural ingredients easily accessible. Indeed, today's trend is home-made products and this could affect The Body Shop. There are also other natural products on the market as this is increasingly sought after by customers in the industry of beauty.
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