The brand resonance pyramid: Yves Rocher
by Body Shop VS Yves Rocher on


Brand perception and Lovemarks
by Body Shop VS Yves Rocher on


Yves Rocher Brand Anatomy
by Body Shop VS Yves Rocher on


Repositionning of The Body Shop
by Body Shop VS Yves Rocher on


The loyalty program
by Body Shop VS Yves Rocher on