Feed
Facebook
Twitter
GPlus
Youtube
flickr
Last.fm
Instagram
Skype
Home
Green Cosmetics market
History
Main actors
Porter analysis
Yves Rocher
Brand Anatomy
Brand Heritage
Brand Resonance
Brand Values
Place
Price
Body Shop
Brand Anatomy
Brand Heritage
Brand Values
Brand Resonance
Place
Price
Yves Rocher VS Body Shop
skip to main
|
skip to sidebar
The brand resonance pyramid: Yves Rocher
—
by
Body Shop VS Yves Rocher
on
1 comment
1. Identity Salience : We made a survey, to which 35 people responded, to find out the awareness level of Yves Rocher. When showing t...
The brand resonance pyramid: The Body Shop
—
by
Body Shop VS Yves Rocher
on
5 comments
1) Identity The population is active women, with quite high income and social or environmental concerns. The brand communi...
POP & POD
—
by
Body Shop VS Yves Rocher
on
0 comment
POINTS OF PARITY · Natural cosmetics · Affordable · Eco-friendly products · ...
Brand perception and Lovemarks
—
by
Body Shop VS Yves Rocher
on
9 comments
A Lovemark is a brand to which your loyalty goes beyond reason, a brand that moves you emotionally. To assess whethe...
Yves Rocher Brand Anatomy
—
by
Body Shop VS Yves Rocher
on
0 comment
CREDIBLE: They have a protection centered strategy and actions. Protection of their consumers' body through their products but also ...
Repositionning of The Body Shop
—
by
Body Shop VS Yves Rocher
on
1 comment
Timeline Repositionning ... The Body Shop has evolved significantly since its inception. After success in the 1980s, the brand ...
The loyalty program
—
by
Body Shop VS Yves Rocher
on
0 comment
At the end of the 90’s, the competition on the green cosmetics market grew up fastly. To face this problem, Body Shop decided to repositio...
Subscribe to:
Posts (Atom)
Older Posts
Labels
YVvsBS
BrandValuesBS
BrandValuesYR
BrandPositioning
Porter
priceYR
Actors
AnatomyBS
AnatomyYR
BrandResonanceBS
BrandResonanceYR
HeritageBS
HeritageYR
History
PromotionYR
YvesRocher
home
placeBS
placeYR
priceBS
prices
productBS
productYR