The brand resonance pyramid: Yves Rocher — by Body Shop VS Yves Rocher on Saturday, December 07, 2013

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1. Identity Salience : We made a survey, to which 35 people responded, to find out the awareness level of Yves Rocher. When showing t...

The brand resonance pyramid: The Body Shop — by Body Shop VS Yves Rocher on Saturday, December 07, 2013

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    1) Identity The population is active women, with quite high income  and social or environmental concerns. The brand communi...

POP & POD — by Body Shop VS Yves Rocher on Friday, December 06, 2013

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POINTS OF PARITY ·         Natural cosmetics ·         Affordable ·         Eco-friendly products ·         ...

Brand perception and Lovemarks — by Body Shop VS Yves Rocher on Friday, December 06, 2013

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A Lovemark is a brand to which your loyalty goes beyond reason, a brand that moves you emotionally. To assess whethe...

Yves Rocher Brand Anatomy — by Body Shop VS Yves Rocher on Friday, December 06, 2013

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CREDIBLE:  They have a protection centered strategy and actions. Protection of their consumers' body through their products but also ...

Repositionning of The Body Shop — by Body Shop VS Yves Rocher on Friday, December 06, 2013

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Timeline  Repositionning ...  The Body Shop has evolved significantly since its inception. After success in the 1980s, the brand ...

The loyalty program — by Body Shop VS Yves Rocher on Friday, December 06, 2013

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At the end of the 90’s, the competition on the green cosmetics market grew up fastly. To face this problem, Body Shop decided to repositio...