- Pamper in Green
- A lot of explaination on how to use their products through different devices: laptop via their website and social media such as YouTube with the little videos on how to put make up on, and via smartphones and tablets through their application.
- Buying Yves Rocher is protecting your body from non organic products and learn how to take care of yourself.
|
- Militant brand for militant consumers
- Realisitic brand and communication: Ms. Galanti said ''We're saying our products will moisturize, cleanse and polish; they will not perform miracles.''
- Promote self esteem and activism
- Buying The Body Shop products is supporting a cause and fighting
against the big cosmetic groups.
|
0 comments:
Post a Comment