At the end of
the 90’s, the competition on the green cosmetics market grew up fastly. To face
this problem, Body Shop decided to repositions themselves as a
« masstige » (a prestigious product on a mass market). Consequently
they began to propose top of the range products at afordable prices.
"The brand
pulls its strength from the word of mouth because we’ve got qualitative
products, very competitive on a price-quality ratio. Our products have
already been compared to those of Clinique, Clarins or also Biotherm." Fabrice Gautron, Retail Director of
Body Shop
"Love your body"’s club pampers its loyal customers
In order to
enhance its loyalty’s customers, The Body Shop launched in may 2004, a loyalty
programm called « Love your body ». Members become real VIP of the
brand, through the purchase of an annual card.
For 10€, the
club « Love your body » offers lots of advantages : 10% of
discount on each product all the year along, a discount of 10€ after the forth
purchase (if the purchases are at a minimum of 20€), 15€ of discount after
eight purchases, 10€ of discount during the customer’s birthday’s month,
special offers, private invitations reserved exclusively to the club members.
Moreover, the 10% may be held concurrently with other promotions like the sales.
Moreover, the 10% may be held concurrently with other promotions like the sales.
For 10€, the club « Love your body » offers lots
of advantages : 10% of discount on each product all the year along, a
discount of 10€ after the forth purchase (if the purchases are at a minimum of
20€), 15€ of discount after eight purchases, 10€ of discount during the
customer’s birthday’s month, special offers, private invitations reserved
exclusively to the club members.
Moreover, the 10% may be held concurrently with other
promotions like the sales.
The competition : « We Love You » by Yves Rocher
With this Yves Rocher loyalty card, you cumulate some petals each
time you buy an article (1€ equals to 10 petals).
Each time you buy something in a YR shop, your petals score is
updated at the back of your card. Loyalty rewards can be products or beauty salon
care reductions, invitations, gifts and other benefits at the hostel Eco Spa by
Yves Rocher.
Marie.
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